Nick D Pajic
Founder, President & CEO
David brings more than 20 years in marketing, sales, and flight operations of business turbine aircraft and services. Most recently David served as Vice President of Hawker/Beechcraft for the Western United States. Prior to Beechcraft, David was with Gulfstream Aerospace for 7 years as Sales Director for the Western Rocky Mountain Region where he sold the entire Gulfstream jet product line. David was previously a Sales Demonstration Pilot for Bombardier Aerospace rated as captain in the Global Express, Challenger 604, and Lear Jet aircraft. His professional flying career started as a pilot in the United States Air Force and Air National Guard, flying the T-37, T-38, and F16C aircraft. Coppock also holds type ratings in the Falcon 900 and Boeing 737 as well as a sea plane rating. Coppock received his bachelor’s degree in political science from the University of Iowa in 1988. He is also a board member for a non-profit organization in Paradise Valley, Arizona..
David Coppock
A successful serial entrepreneur and inventor, Pajic has more than 25 years’ experience building and managing start-up companies. Prior to launching SmartTray International in 2011, Pajic pioneered patented advertising on airline tray tables in 2003 on America West and US Airways and published inflight magazines for TWA and Western Pacific Airlines. Earlier in his career Pajic held engineering positions at Bechtel, working on nuclear power plant projects. His former airline media company, SkyMedia, that he founded and grew from the ground up sold for $38 million in 2008 in a packaged transaction worth $157 million.

Pajic is a member of several industry organizations, and participates in panel discussion forums, and meetings world-wide for the Travel & Transportation industry. Under Pajic’s leadership, in 2013 SmartTray was awarded "Nercomer of the Year" at the APEX Industry Symposium and was nominated finalist for the Avion Award for "The Best Achievement in Technology". Pajic earned his degree in Electronics Technology from the Cleveland Institute of Technology.

For over 25 years, Jay has been at the senior management level in the specialty chemical, automotive, and aerospace fields. Jay's focus has been in product design and development, quality, lean manufacturing, and operations. Through the implementation of lean manufacturing and practical product design techniques, Jay has been successful implementing world class manufacturing processes to promote product enhancements that raise the overall quality of the airline customer experience.

Most recently, Jay served as the GM of Dixie Aerospace Interiors, a leading aerospace interiors PMA development and manufacturing company specializing in interior cabin applications particularly in cabin seating and enhanced customer experience applications. Jay holds BS degree from the University of Southern Mississippi.
Jay Esty
Chief Operating Officer & Chief Technical Officer

Aaron Moncur
Director of Engineering

Aaron has been in the product development field for over 10 years. He has worked on projects ranging in diversity from iPhone cases to medical devices to solar power equipment to inflight entertainment. During his engineering and product development career, Aaron increasingly became aware of the need for a stronger integration between engineering and design aesthetic. In June of 2009, he bridged that gap by founding Pipeline Design & Engineering, LLC Pipeline works closely with established companies as well as individual inventors to develop new products, and provides mechanical engineering, industrial design, and electrical engineering services. Aaron holds a B.S. degree in mechanical engineering from Brigham Young University, and a M.S. degree in biomechanical engineering from Arizona State University.
Nick Pajic Jr
VP Projects Management

Prior to joining SmartTray, Nick Jr. served as the President of SportsMouse, a disruptive technology new computer mouse. Nick’s responsibilities included overseeing marketing, sales, and operations including overseeing and negotiating domestic and international contracts. Prior to SportsMouse, Nick worked for Total Plastics, Inc., in a supervisory role where he worked with blue chip companies like Motorola including government contracts. At SmartTray, Nick is responsible for procurement, contract administrations, vendor evaluation and approval, quality control, compliance documentation and projects management. Nick earned his bachelor’s Degree at Arizona State University in Aeronautical Management and Technology.

Recognized with prestigious industry awards for his innovative sales strategies, people management skills and leadership, Charlie has been highly effective in successful turnarounds of bankrupt and revenue deficient businesses and has managed sales organizations toping 500 individuals including building small startup companies to multimillion enterprises. Most recently, Charlie served as President of Brite Media Group, a leading specialty out-of-home advertising company. Before joining BMG, Charlie served as Chief Operating Officer of Clear Channel Taxi Media; COO of Taxi Media, a company Charlie grew from 3 markets and $6 million in annual sales to 14+ markets and more than $55 million in annual sales; Regional President of Commodore Media, a/k/a Capstar Broadcasting and AMFM; and Director of Sales & Development for COX Cable Communications. Charlie holds a degree in Marketing from Florida State University.
Charlie DiToro
Board of Advisors

Eric Danetz serves as Global Chief Revenue Officer for AccuWeather, Inc. since August 2017. Prior to AccuWeather, Danetz served as Chief Revenue Officer and Executive Vice President of Sales at Defy Media, LLC (AKA Alloy Digital Network, Alloy Digital, LLC). Danetz served as Senior Vice President and General Manager of Time Inc. where he managed a multi-platform portfolio. His well-rounded leadership experience in the video, display, native, mobile, and print space across the tech, finance, auto, and luxury categories makes him extremely well suited to drive brands to new heights. This is especially evident with the June 2014 launch of which has grown rapidly and now has over 20mm monthly UU's visiting the site. Eric graduated from Rutgers University with a Bachelor of Arts in Communications.
Eric Danetz
Board of Advisors

Capabilities & Services
SmartTray has strong product design and manufacturing engineering experience and can provide support for the integration of PED holder solutions into the tray table or seat geometry.
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About SmartTray

SmartTray International, LLC, is the world’s leading integrator of premier line of passenger seat tray tables and integrated PED holders with patented personal electronic device management features, providing total solutions to onboard entertainment for mass-transit applications worldwide. With SmartTray, tablets and smartphones are always within arm’s reach and in full sight. There is no pain or muscle fatigue from holding PED’s or inconvenience juggling between food and drinks for superior ergonomics. Installation is easy and simple resulting in lowest cost option to enhancing passenger entertainment experience onboard.

SmartTray International, LLC, is the owner of all granted utility and design patents, including pending patent applications in the USA and internationally. SmartTray is actively pursuing licensees for rail, bus, automotive and marine transportation applications. SmartTray® International, LLC, SmartTray® Rail & Bus, LLC, and SmartTray® Automotive, LLC, are privately owned.
Corporate Headquarters

15100 N 78th Way, Floor 2
Scottsdale, Arizona 85260 USA
Tel:  +1.602.553.1988

Compliance and FAA/EASA certification experience in product performance testing and materials compliance.
Ability to react quickly to customer requests and provide fast prototypes for review optimizing critical path timelines and milestones.
Ongoing innovation support to continually improve and promote new products to meet the growing demands for PED management aboard aircraft, rail, bus and automotive industries.
Excellent Customer Service support to ensure timely submittals of quotes, data, and product requests.





Tel:  +1.602.553.1988

International, LLC

15100 N 78th Way, Floor 2
Scottsdale, Arizona 85260 USA

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SmartTray® International, LLC
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