Tel:  +1.602.553.1988

International, LLC

15100 N 78th Way, Floor 2
Scottsdale, Arizona 85260 USA

©2011-2017 • All rights reserved.
SmartTray® International, LLC
        Design and Maintained by: ULtra VIsion inc    •   847.840.0322 
Nick Pajic
President & CEO
David brings more than 20 years in marketing, sales, and flight operations of business turbine aircraft and services. Most recently David served as Vice President of Hawker/Beechcraft for the Western United States. Prior to Beechcraft, David was with Gulfstream Aerospace for 7 years as Sales Director for the Western Rocky Mountain Region where he sold the entire Gulfstream jet product line.

David was previously a Sales Demonstration Pilot for Bombardier Aerospace rated as captain in the Global Express, Challenger 604, and Lear Jet aircraft. His professional flying career started as a pilot in the United States Air Force and Air National Guard, flying the T-37, T-38, and F16C aircraft. Coppock also holds type ratings in the Falcon 900 and Boeing 737 as well as a sea plane rating.

Coppock received his bachelor’s degree in political science from the University of Iowa in 1988. He is also a board member for a non-profit organization in Paradise Valley, Arizona.
David Coppock
Nick Pajic is the Founder & CEO of SmartTray International, LLC, and Chairman of the Board of Directors. A successful serial entrepreneur and inventor, Pajic has more than 25 years experience in building and managing start-up companies in publishing and media industry. Prior to launching SmartTray International in 2011, Pajic pioneered patented advertising on the airline tray tables in 2003 onboard America West and US Airways and published inflight magazines for TWA and Western Pacific Airlines. Earlier in his career he held engineering positions at Bechtel, working on nuclear power plant projects.
His former airline media company, SkyMedia, that he founded and grew from the ground up, sold for $38 million in 2008 in a packaged transaction worth $157 million.
Mr. Pajic is a member of several industry organizations, and participates in panels, discussion forums, and meetings world-wide for the Travel & Transportation industry. Under Pajic’s leadership, in 2013, SmartTray was awarded "Nercomer of the Year" at the APEX Industry Symposium, and was nominated finalist for the Avion Award for "The Best Achievement in Technology".

Mr. Pajic earned his degree in Electronics Technology from the Cleveland Institute of Technology.

Corporate Headquarters
For over 25 years, Jay has been at the senior management level in the specialty chemical, automotive, and aerospace fields. Jay's particular focus has been in product design and development, quality, lean manufacturing, and operations.  Through the implementation of lean manufacturing and practical product design techniques, Jay has been successful implementing world class manufacturing processes to promote product enhancements that raise the overall quality of the airline customer experience.

Most recently, Jay served as the GM of Dixie Aerospace Interiors, a leading aerospace interiors PMA development and manufacturing company specializing in interior cabin applications particularly in cabin seating and enhanced customer experience applications.

Jay holds BS degree from the University of Southern Mississippi.
Jay Esty

Manufacturing plant, Airpac Enterprises, Inc
Aaron Moncur
Director of Engineering
Aaron has been in the product development field for over 10 years. He has worked on projects ranging in diversity from iPhone cases to medical devices to solar power equipment to inflight entertainment. During his engineering and product development career, Aaron increasingly became aware of the need for a stronger integration between engineering and design aesthetic. In June of 2009, he bridged that gap by founding Pipeline Design & Engineering, LLC 

Pipeline works closely with established companies as well as individual inventors to develop new products, and provides mechanical engineering, industrial design, and electrical engineering services. 

Aaron holds a B.S. degree in mechanical engineering from Brigham Young University, and a M.S. degree in biomechanical engineering from Arizona State University.
Nick Pajic Jr
VP, Project Management

Prior to joining SmartTray, Nick Jr. served as the President of SportsMouse®, a disruptive technology new computer mouse. Nick’s responsibilities included overseeing marketing, sales, operations including overseeing and negotiating domestic and international contracts. Prior to SportsMouse, Nick worked for Total Plastics, Inc., in a supervisory roles where he worked with blue chip companies like Motorola including government contracts. At SmartTray™, Nick is responsible for procurement, contract administrations, vendor evaluation and approval, quality control, compliance documentation and projects management.

Nick earned his Bachelor’s Degree at Arizona State University in Aeronautical Management and Technology.
Engineering Department

SmartTray® International, LLC, is a World leader and pioneer of proprietary, simple, low cost mobile-device friendly tray tables that power and facilitate hands-free use of portable electronics devices (PEDs) including smartphones on airplanes, trains, busses, automobiles and marine vehicles. SmartTray tables offer superior ergonomics, better space management, and improved comfort and convenience over conventional tray tables.
Recognized with prestigious industry awards for his innovative sales strategies, people management skills and leadership, Charlie has been highly effective in successful turnarounds of bankrupt and revenue deficient businesses and has managed sales organizations toping 500 individuals including building small startup companies to multimillion enterprises.

Most recently, Charlie served as President of Brite Media Group, a leading specialty out-of-home advertising company. Before joining BMG, Charlie served as Chief Operating Officer of Clear Channel Taxi Media; COO of Taxi Media, a company Charlie grew from 3 markets and $6 million in annual sales to 14+ markets and more than $55 million in annual sales; Regional President of Commodore Media, a/k/a Capstar Broadcasting and AMFM; and Director of Sales & Development for COX Cable Communications.

Charlie holds a degree in Marketing from Florida State University
Charlie DiToro

Eric Danetz oversees the FORTUNE and MONEY brands including sales, marketing and Live events.  He came to Time Inc from Defy Media where he was the Chief Revenue Officer overseeing worldwide sales, marketing, and strategy.

Prior to Defy, Eric led teams at Newsweek Daily Beast, CBS Interactive, and CNET, following roles at IDG, Business Week and Ziff Davis. His well-rounded leadership experience in the video, display, native, mobile, and print space across the tech, finance, auto, and luxury categories makes him extremely well suited to drive brands to new heights.  This is especially evident with the June 2014 launch of which has grown rapidly and now has over 20mm monthly UU's visiting the site.

Eric graduated from Rutgers University with a Bachelor of Arts in Communications.
Eric Danetz

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